Rizlly was tasked with highlighting the key features of adidas’s new technology COLD.RDY – which was specifically developed to retain warmth, while remaining functional and fully breathable.
As a result, we designed and installed three launch zones to replicate the realistic weather conditions for: Freeze, Snow and Rain. Each of these zones had a unique feel, with varying visuals and colour themes, to emphasize the key concept of the new collection – layers of lightweight warmth – ready for winter.