Rizlly produced and installed the new adidas campaign for the launch of the brand’s flagship boot, unleashing the Predator to a new generation and highlighting the all-new and revolutionary technology – DEMONSKIN.
Replicating the Predator 20+ Mutators striking design, we played with contrasting bright colours using digital flooring, programmable LED lighting, aggressive and angular décor, fixtures and ceilings to enhance the iconic products presence and create a powerful visual story and memorable instore experience.