Introducing the Paris Key City project by adidas 🗼🏀👟 We had the pleasure of working with @adidasfrance to create a one-of-a-kind POS installation at the adidas flagship store in Paris, France.

The global goal of the project was to fill the gap with designs that speak to the brand’s customers in adidas Key Cities by creating strong ripple effects beyond those cities on a national and international scale.

And we believe we hit the mark with this particular location: the installation is a visible expression of sport, with a custom-made qualitative design concept that takes ownership of something deeply connected with Parisian history.