adidas wanted their new ZX 2K BOOST 2.0 campaign to feel luminous and futuristic, with spectacular lighting designed to emphasize speed and movement, and Rizlly delivered once again with glowing results!
With innovative tools, such as light installation controlled via QR code and bright, modern fixtures with Xeno highlights and reflective props, we merged the digital and physical aspects perfectly to bring this campaign to life.
Photos by ©NICOLAS JACQUEMIN