At Rizlly, we enjoy the challenge of reinventing our clients retail spaces.
Our latest campaign execution was the “Faster Than” experience in the flagship adidas store in Champs Elysée – producing and installing this new campaign to transform the store and engage the customers with super-light tech products (SL20) and their ground-breaking light-strike mid-sole.
Celebrating the launch of the new Faster Than product range, adidas wanted to relay the message that being fast is not based on speed or records, but one’s satisfaction and sense of accomplishment instead. Our execution supported the campaign’s main features – lightness and speed endurance.
The instore experience offers a true spectacle thanks to its combination of digital innovations – digital mapping of the wind tunnel’s wall, programmable elastic LED stripes, rotating aerodynamic turbine and dynamic LED illumination.